Sawday's re-branded

Alastair Sawday Publishing asked CompanyX to redesign their range of travel books as part of an overall re-branding programme.

 

Objective

To create an impactful, mildly quirky, book jacket design style which would work across countless variations where the distinction between brand, series and author was clear, even on the spine. This new approach had to not only appeal to a fiercely loyal customer base but also attract a younger audience.