Fleet Air Arm Museum DL leaflet

One of the most important pieces of communication for any attraction is a 'take one' leaflet. Most commonly found at tourist information centres and service stations they act as a vital link to potential visitors offering a snapshot of the key exhibits on display. CompanyX were asked as part of a broader branding and advertising brief to design the leaflet that would help deliver a greater number of visitors.

Firstly, we firmly believed that what had been missing before was any brand personality. The museum exhibits are fantastic and they researched very well and visitor feedback clearly showed an enthusiast mixture of awe and excitement. It was decided that an 11 year old boy would best articulate these feelings visually and has since been used in all marketing materials to great effect.

Such has been the success of the leaflet, it currently on it's 4th reprint.