CAADA brochure design

CAADA (Co-ordinated Action Against Domestic Abuse) are an organisation that trains independent advisors to work with victims of domestic violence.

As the issue of domestic abuse can be very complex, CompanyX were asked to succinctly communicate CAADA's key messages into a simple brochure. CompanyX created the overall brand communication of 'helping victims of domestic abuse find a way out' and used a simple opening door illustration. The light cast, using the CAADA pink, highlights areas that show the positive impact of CAADA.

The charcoal grey is where the hard hitting statistical data about domestic abuse appears and is deliberatedly in sharp contrast.